Family-owned Highland Property Group since inception in 2007 have created a property powerhouse built on a platform of innovation, culture and community spirit.
July 29, 2021 | Sydney, NSW
Award-winning family-owned agency, Highland Property Group, is celebrating 14 years of real estate success. What started as a 6-person team in 2007 has grown to over 100 people across sales, marketing, property management, project marketing, operations and administration in three offices, with plans to expand in other parts of Sydney and Queensland.
“We had a hunger to create something new and fresh with the vision for how to make it happen,” CEO, David Highland, recalls. And although his launch coincided with the onset of the GFC, he reflects that “the financial crisis in the end created opportunities for growth that we may not have seen in a normal environment.”
“In today’s real estate market, you need to be very forward-thinking and innovative if you want to succeed,” David explains. “It’s also why we’ve embraced new technologies and innovations, including forming a full service in-house creative team and a project marketing department while also creating a company culture that allows employees to thrive.”
“I’m proud to say our company DNA and culture is different to most agencies. All our staff have aligned family values. We’re family orientated and this culture means our staff work collaboratively and are not in competition with each other. We also have a lot of processes and policies around quality control and accountability that keep our service exceptional and contribute to excellent morale across the business.”
With staff retention high, some who have been with the business since it opened 14 years ago, David believes having a culture that ensures our team members feel supported is key. “We encourage transparency across all areas of the business, our company values are discussed openly and often, and I’m proud of the way all our teams work together.”
Philanthropy and strong community support are also critical, as David sees giving back as a big part of the job.
“As a local, family-owned and run real estate group, our mission is to lead by example when it comes to social responsibility. We firmly believe in supporting the community that supports us,” he says. “To date, we’ve raised $550,000 in charity and sponsorship from as small as grassroots sport to $1.5m for the Sydney Children’s Hospital via our annual Blue Lunch Fundraiser.”
While David is humbled by the success of Highland Property Group, it’s the future of the company he’s most looking forward to.
“Over the next few years, I’m focused on controlled growth and making sure we have the right systems and processes in place to ensure the business runs smoothly as we move into our next phase. We intend to attract market share in territories we are not strong in and we consistently look for opportunities parallel to our real estate group.
“I also want to make sure we have the absolute best leadership for our company and make sure the brand remains relevant in the marketplace and all our people continue to thrive inside and outside of the business.”
Highland Property Group 14-year figures at a glance:
6034 properties sold
5336 properties leased
2300 properties under management
1084 home loans
$550,000 donated to charity and sponsorship
Raised $1.5m for Sydney Children’s Hospital Foundation Randwick
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8:30am to 4:30pm
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