For more than 14 years, the multi award-winning Highland Property Group has made its mark in real estate right across Australia. Fresh, dynamic and always innovative, its growth has been nothing short of phenomenal. Today, as it continues to reimagine exceptional customer service, founder and CEO David Highland, explains why the time has come for a rebrand.
‘When Highland Property Group launched as a full-service real estate agency in 2007, we did so with a burning desire to set new service standards by offering a greater range of solutions than the traditional, and we’ve certainly achieved that. Now is the right time to capitalise on new opportunities. In alignment with our continuing evolution, we’re rebranding as simply “Highland”’.
Highland’s upcoming brand refresh includes additional emphasis on its familiar ‘More than just property’ tag line. ‘It’s a slogan that has served us well,’ says David. ‘Our unrelenting commitment to innovation and challenging the status quo has shown we’ve always been about more than just property. For instance, our Lock and Key off-market product, our exclusive Concierge service, and our in-house marketing team are all great examples of how we consistently set the pace.’
A key element of the new-look Highland will be a targeted refocus on sub-brands Highland Project Marketing, Highland Commercial Property and Highland Financial Services. Also key to the strategy’s success is renewed emphasis on Highland’s unique Concierge service as a very personalised solution that successfully de-stresses the buying and selling process.
Although Highland’s business will continue to be driven from its state of the art offices in Cronulla, Taren Point and Sutherland, the relaunch will see the agency move into several new regions, significantly expanding its already 120-strong team. In support of taking the action up a notch is a refreshed Highland logo, featuring a sharper look and a greater intensity of the instantly recognisable Highland blue.
‘We value the heritage of our brand,’ explains David, ‘The Highland name absolutely speaks for itself. Our relaunch is a big signal to the market that we are as committed to our original ideals as ever and signifies our confidence in all that we do. Essentially, we’re keeping what’s worked for us and taking it up another level. There’s no doubt that this next stage of Highland’s evolution is going to be tremendously exciting and will benefit our clients even more.’
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